Café de Colombia

Die Geschichte des Logos


The Juan Valdez logo was developed by Doyle Dane Bernbach in March 1981 and was first introduced to the trade in September of the same year.

Featuring Juan Valdez (the quintessential cafetero), his mule, and the Colombian mountains in the background, the purpose of the logo is to identify and serve as a seal of guarantee to the brands that do indeed consist of 100% Colombian Coffee as approved by the National Federation of Coffee Growers of Colombia.


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